# Javier Concha Digital marketing specialist · Barcelona and Miami I make SEO and ads sell. Craft, not theatre. Digital marketing with a business lens. With SANTACONCHA we cover you from Barcelona and Miami to anywhere in the world. 2010digital start · Efecto Esponja ✦ 2019SANTACONCHA is born ✦ 25.000+social followers (total) ✦ 5projects as partner ✦ BCN · MIApresence in two markets ✦ 2000start of investing ✦ Brands from across my career. Across different teams, projects and career stages. Including before SANTACONCHA. Codorníu · Nestlé · Ferrer · Sanofi · Mateco · Sportium · Synlab · Holmes Place · Optimus · Sotheby's · Mary Kay · Windoor · Balvi · Comics Barcelona · Training Park · Chromessence · Copytop · Nautilus · Barberan · Aelca · Fincas Forcadell · La Vostra Llar · Next Destinium · Cushman & Wakefield · Nuñez i Navarro · Masvoz · Aventura Nautica · Wolf Barcelona · Neynor · Pierre et Vacances · Instituto Marqués · Alma Medical Imaging · Grupo Constant · Deletedoc · Giconmes · Ilsotec · MGS · Fidia Pharma · Processus · ISEP · Shargo · Canaletas · Xarxa Homes · Triviere Partners · Novasonix · Barcelonesa · Subastanomics · IMO Grupo Miranza · Nexus Energia · Venca · Mudinmar · FunPlus · Native Commerce · Mudanzas Arboleda · Alemobil · Clinivet · ESDI · HiSpeedSim · Grupo Guzman · Logistica ILS · MaikaiPets · Maldonado · Maqel · Masvoltios · Sateliot · Styx Motor The perspective ## I didn’t plan an agency. I planned results. Javier Concha López · BarcelonaBefore digital marketing I sold fruit, sofas, technology and financial products. That commercial stage taught me how expensive a “yes” is… and how cheap the smoke turns out to be. That is why I design strategy the other way around: business first, then the channel. Rankings, clicks and impressions are means. What I bring to the board are leads that close, margin, and customers who come back. Today I lead Marketing at SANTACONCHA: a boutique agency where every specialism works as one. And with a partner, Julián, who complements me on the development side at a level few people reach. We are TEAM A, and we love it when plans actually work. Since I created Efecto Esponja in 2010 I still do the same thing I did in those shops: listen, understand what blocks the sale, and get it out of the way. Now I do it with data, with a team that executes like few others, and at a different scale. My work does not end at recommending: I prioritize, I explain the why, and I stay with the execution — or I lead it — until the result can be measured. If something does not move the business, it does not deserve a place on the roadmap. My rule Sell before you measure. Measure before you scale. Behind the work ## It started with a blog. The rest took work. My own projects, a team and a community. A career is not built overnight. The starting point Efecto Esponja 2010 start of the digital craft · Efecto Esponja Building a team SANTACONCHA 2019 founding of SANTACONCHA A growing conversation Community 25.000+ social followers (combined) A personal commitment Shared projects 5 2 projects cofounded, 3 as partner (and more on the way) The craft ## Four fronts. One standard. I don’t do a bit of everything. I go deep where return is measurable and where I can stand behind the result. - [ ### Technical, local and international SEO Architecture, WPO, SEO content, link building, migrations, ASO and online reputation. Local and international SEO, GEO and reporting to attract people who can buy.WPOLink buildingGEOASOReputationMigrationsWant to be found and mentioned?](/en/services/seo-barcelona/) - [ ### Paid advertising Google Ads, Meta, TikTok, LinkedIn, Amazon, Apple Ads, ChatGPT Ads and programmatic. Any platform or campaign type that fits the objective, with creative, measurement and control.Google AdsMetaAmazonApple AdsChatGPT AdsProgrammaticSocial adsShall we find your ideal buyer?](/en/services/google-ads-meta-ads/) - [ ### Analytics, CRO and measurement GA4, Tag Manager, Data Studio, Search Console and Microsoft Clarity. Reliable data, landing pages and experiments with Convert to make decisions and improve conversion.GA4Server-sideCRODashboardsVoice of customerShall we build reliable data to decide with?](/en/services/analitica-cro/) - [ ### Marketing leadership Strategy, consulting, inbound and 360° campaigns. Social, copy, email, WhatsApp, AI and the team (design, dev and marketing) at the same table. A roadmap with an owner and a metric.StrategyInboundSocialCopyWhatsAppEmailShall we strengthen your proposition and roll it out everywhere?](/en/services/direccion-de-marketing/) [Explore all services→](/en/services/) Outside the office ## What keeps me alive (and curious). The craft is fed by what happens outside the spreadsheet. These are the things that occupy my head when I am not in campaigns. ### Reading and research I absorb constantly: business, marketing, technology and whatever is brewing in the industry. Curiosity is the habit. ### Son, family and friends What actually matters: a good time with my son, with family and with friends. ### Competition Any game that involves competing. I like winning… and learning when I lose. ### Investing and business I have invested in the stock market since around 2000. Before digital marketing I was already reading markets, managing risk and writing about it. And on business, my mind never sits still: always analyzing any company and thinking about new projects and revenue streams. ### Cars I have always liked cars for the sensations, for the beauty, for being one of the most complex machines anyone can reach. From when I was 5 and knew every brand and model, to now, when I can enjoy some of them. The agency ## SANTACONCHA: where this actually scales. Since 2019 I have led marketing with Julián Santamaría. The team works from Granollers (Barcelona), with commercial presence and service for the American market from Miami. When a project needs more than strategy (web, ecommerce, software, brand or production), a team that already knows how I work steps in. That is the multiplier. [Explore SANTACONCHA→](https://santaconcha.com/)[My path→](/en/recorrido/) The office where SANTACONCHA began ### One team. All the pieces. Marketing, design and development working together. And beyond the screen when the project needs it. Digital marketing SEO, SEM, Social Ads, email, CRO and analytics Design and brand Identity, UX/UI and creative direction Development Web, ecommerce, custom software and AI And the offline side Trade shows, packaging, ON/OFF when the project asks for it Trust ## The people who have lived it say so. I have worked with Javier in a thousand settings: as master’s classmates, on joint projects and, finally, hiring him for my own venture; a DTC sportswear ecommerce. After these years, I can say he is one of the most complete digital profiles I know. His business focus and his ability to understand the challenges of a DTC brand set him apart from the average. He is honest, he knows what he is talking about and, above all, he knows how to grow a project. 100% recommended for any serious digital challenge.Darío González MartínezCofounder and Marketing Manager · Monbel I have collaborated with Javier and his team on several projects and my experience has been very positive. I would especially highlight his deep knowledge of digital marketing, his analytical ability and his strategic approach when proposing results-oriented solutions. Beyond his professionalism, I greatly value his closeness, availability and how easy he is to work with. He always brings ideas with judgment, quickly understands the project’s needs and looks for the best way to add value. In short, he is a great professional it is a pleasure to collaborate with. I would definitely recommend him to any company looking for a trusted partner in the digital space.Gonzalo Giménez-Salinas VidalDigital marketing · MGS SANTACONCHA is the best online services provider I have had in my entire career as CMO at Windoor. Their performance is extremely high and the results show. But beyond that, their strategic vision and support is vital to optimizing the performance of any online campaign. Javier is a reference in the digital field and, together with the rest of the team, a genuine dream team.Sergi PonsaMarketing & Sales Director · Windoor Working at Raventós Codorníu I decided to open a pitch among digital agencies to run our Google campaigns. After a year of optimization we have generated a 40% increase in paid traffic and ROI. Javier is a digital professional with a great deal of knowledge across all Google tools and technical SEO. Close and proactive: you don’t have to chase him.Andrea LorcaEcommerce & Digital Marketing Manager · Codorníu I met Javier Concha because he took an interest in one of my training programs. Then he presented a proposal and the results of the pilot were so exceptional that we started working together. Since we have had him with us results have doubled and lead quality has improved markedly. He is the partner I needed.Héctor ArderiusFounder · Tristán el Subastero Thank SANTACONCHA for four exceptional years. From creating our blog to managing development and content, their dedication has been vital to Sportium’s success. Thanks to Arnau, Julián and Javier: they have been more than an agency — creative, reliable and efficient partners.Jaouad BerrissoulMarketing Director · Sportium We have had a very good experience working with Javier from Santa Concha, they are fast and very professional. I recommend them.Laura HerreroClient The level of service from Javier at SANTACONCHA and his commitment to the client stands out in the level of detail of the reports, his ability to go deep in presenting results and his perseverance when investigating to solve complex technical problems. A very close relationship, I recommend him without hesitation.Vanessa O'BreeCodorníu After years with several Barcelona online marketing companies with questionable results, in 2018 we were recommended Javier’s services. From the first moment he has shown us his knowledge and extensive experience in SEM campaigns: better lead quality, better CTR, more conversion and lower costs. I recommend him 100%.Maarten MoolenbeekNext Destinium SANTACONCHA is an agency with extensive experience in digital marketing. They have been advising us for some time on SEO/SEM with great accuracy and professionalism. It is a company of great trust and seriousness.Sonia MoreraMarketing · Canaletas For the first time I can say I work with a digital marketing company that knows what it is doing. Great professionals and very responsible.Felip AndanucheMarketing & Communication · MGS SANTACONCHA is much more than an agency: it is your partner and business advisor. Their global vision of digital strategy helps you improve results, with performance well above what was expected.Sérgio ClaudinoHolmes Place España I was looking for a dynamic, proactive and digitally cutting-edge agency to support our digital marketing strategy, but small, close and committed. Santa Concha understood our dynamics immediately. Very satisfied with the results and with the team.Cécile CanivetMarketing & Communication Director · Mateco I have usually had to stay on top of agencies to get results. With Santa Concha that is not the case: they keep proposing improvements and they commit. I have brought them into the marketing strategy on different projects.Orlando MarínDigital Business Director · Balvi I contacted them because they were a reference in digital marketing and we have not been apart since. Honesty, professionalism, flexibility and efficiency. A safe bet.Daniel RuizDigital Transformation · Ferrer SANTACONCHA is a partner more than a typical agency: an extension of our department. One of the best Digital and Performance Marketing agencies in Barcelona. Close, kind, personal and direct.Gemma PascualDigital Marketing · Alliance Healthcare They were not just another marketing agency, and I was not wrong. Delighted with the rebranding, the website and the digital strategy, which has given us very positive results from day one.Marta BonetMarketing · Chromessence The best partner to trust with a brand’s digital strategy.Maite del MundoCofounder · Creatique The whole team are outstanding professionals. High-quality deliverables, 100% optimized for SEO and usability. Real pros.Marc GajaGeneral Manager · ISEP Service of 10. I work with them to run my marketing campaigns.David GutierrezMaster’s classmate · KSchool Hiring SANTACONCHA for the development, expansion and maintenance of our ecommerce was a before and after. There are no words to thank what Javier and Julián have done for the success of our online store.Carlos JunyentGeneral Manager · Copytop The story ## Effort and passion got me here. There is still a long way to go. From selling on the shop floor to running a boutique agency. - 2019 — today ### Cofounder and Head of Marketing · SANTACONCHA I cofounded the agency with Julián. I run marketing: acquisition, SEO/GEO, campaigns and the conversation with the client. The team covers design and development. We are the A-TEAM. No helicopter. Coffee, a plan, and the habit of making it land. - 2025 — today ### Partner & CMO · Academia de Pensamiento Diferencial Pep Torres has spent decades proving that extraordinary results are method, not magic. As partner and CMO I help that method reach more people: product, acquisition and the Academy’s digital layer. - 2023 — today ### Cofounder · CAPTAMOS TU LEAD A looser way to tell what we already know how to do: acquisition, communication and performance for projects that want less of a straitjacket. Same standard, different tone. Even REME, the chat mascot, is part of the game. - 2017 — 2024 ### Teaching · KSchool, UAB, UB and TeamLabs SEO for CMS module on KSchool’s SEO-SEM Master’s (WordPress, PrestaShop, Magento). Classes at UAB, the UB pharmaceutical marketing postgraduate, and analytics on TeamLabs’ LEINN degree. Teaching forces you to make daily work explicit. [See the full path](/en/recorrido/) In the media ## From the agency to the stage and classroom. Interviews, workshops and classrooms. Judgment sharpens when you have to explain it in public. - ### PPCCast Interview exploring PPC agencies from the inside. - ### SEO Clinic Talk on SEO and search positioning. - ### Barcelona Digital Talent Twitch interview about SEO and my career in digital marketing. - ### 4YFN · Mobile World Congress SEO and SEM workshop with KSchool at 4YFN · Mobile World Congress. - ### PPC Fest Sponsorship of PPC Fest, focused on paid advertising. - ### Semrush Collaborations and conversations in the SEO/SEM industry. - ### Borsadiner Talk “Especular de forma fácil y consistente” at Borsadiner 2011, at the Bolsa.com stand. - ### Barcelona Trading Point Cofounder and CCO of an event by traders, for traders: more than 90 talks, 1,000 attendees and 60 sponsors. - ### KSCHOOL Lecturer for 6 years on the Máster SEO-SEM Profesional. - ### UB Lecturer on the postgraduate programme in Pharmaceutical Marketing at the Universitat de Barcelona. - ### UAB Masterclass on the Master’s in Digital Creativity at the Universitat Autònoma de Barcelona. - ### TEAMLABS Masterclass on analytics on the LEINN degree programme. Now ## Since 2010 growing projects. The next one can be yours. Marketing leadership, a serious second opinion on SEO and SEM, or a full project with [SANTACONCHA](https://santaconcha.com/). No endless forms. [Write to me→](/en/contacto/)