From direct sales to digital marketing # Curiosity, sales and a digital path. The knowledge and skills I have today did not start in a Master’s. That catapulted them — but it began by selling, building and running real projects. The path is made by walking. Digital track ## In digital since 2010. With names and dates. - 2010 — 2013 ### Efecto Esponja and the leap into digital Finance and economics blog: Top 10 “Best business blog” at Premios Bitácoras 2011, 42nd in the Coguan ranking and 78th in ebuzzing/wikio Spain. A talk at Borsadiner, a community on bolsa.com… and the push that took me into digital marketing. - 2013 — 2015 ### CMO · Trustivity An ecommerce reviews startup: I was part of the founding team. Everything that was not code: product, content, acquisition, trade shows, partnerships, legal and internationalization. Clients such as Movistar, Promofarma or Electrocosto. - 2016 — 2017 ### Traffic Manager · Clinmoo A real-estate agency. SEO audits, landing-page WPO, PPC on Google and Facebook/Instagram, and an attribution system with automated reporting. Developers such as Núñez y Navarro, Aelca or Forcadell, and projects like BADI. - 2017 — 2024 ### Teaching · KSchool, UAB, UB and TeamLabs SEO for CMS module on KSchool’s SEO-SEM Master’s (WordPress, PrestaShop, Magento). Classes at UAB, the UB pharmaceutical marketing postgraduate, and analytics on TeamLabs’ LEINN degree. Teaching forces you to make daily work explicit. - 2017 — 2020 ### Reactiva · from specialist to partner and CMO I came in on SEO, WPO, SEM and analytics. I left as partner and CMO: strategy for clients (NGOs, leisure, ecommerce, industry, telco) and for the agency itself. That is where Julián and I set off to build SANTACONCHA, still sistered with them. - 2019 — today ### Cofounder and Head of Marketing · [SANTACONCHA](https://santaconcha.com/) I cofounded the agency with Julián. I run marketing: acquisition, SEO/GEO, campaigns and the conversation with the client. The team covers design and development. We are the A-TEAM. No helicopter. Coffee, a plan, and the habit of making it land. - 2023 — today ### Cofounder · CAPTAMOS TU LEAD A looser way to tell what we already know how to do: acquisition, communication and performance for projects that want less of a straitjacket. Same standard, different tone. Even REME, the chat mascot, is part of the game. - 2025 — today ### Partner & CMO · Academia de Pensamiento Diferencial Pep Torres has spent decades proving that extraordinary results are method, not magic. As partner and CMO I help that method reach more people: product, acquisition and the Academy’s digital layer. The stock-market world ## Before SEO, I was already reading the market. I have invested in the stock market since around 2000. That stage is not nostalgia: it is the judgment with which I look at risk, signal and patience in any campaign. ### Efecto Esponja Blog · economics and finance Top 10 «Best business blog» at Premios Bitácoras 2011, 42nd in the Coguan ranking of economics/finance blogs and 78th in ebuzzing/wikio Spain. The blog that pushed me into digital marketing. ### bolsa.com Community · selected as guru Active profile with thousands of followers (more than 1.800 already in 2011; close to 4.600 in 2015). Daily conversation with traders and investors, not just standalone articles. ### Borsadiner 2011 Speaker · Bolsa.com stand Talk «Especular de forma fácil y consistente» at the money, stock market and investment fair (Palacio de Congresos de Cataluña). A real stage in front of the industry. ### Barcelona Trading Point Cofounder · CCO Trader event for traders: +90 conferences, +1.000 attendees and +60 sponsors. A meeting point still alive online. [Visit site](http://bcntradingpoint.com/) ### elmundobursatil.es Technical analysis I wrote technical analysis for the outlet. Translating the chart into a clear thesis — the same muscle I use today to prioritize campaigns. ### Invertia · moneycall Forum · ~2002–2006 Active forum member under the nick moneycall. A few years of daily conversation about markets before «personal brand» existed. Before digital marketing ## I learned to sell before I learned marketing. Sales, family business, finance and events before entering the digital world. They are not decoration: they are the foundation of how I think about acquisition, margin and people. ### Out in the real world. Person to person. - #### Family fruit shop - #### Luxury sofas Natuzzi, Grassoler, Divatto - #### Electronics MediaMarkt, LG, Garmin - #### Banking and training Cold-calling “ You learn to hear real objections. What I brought into marketing Empathywith whoever is selling Rigorwith money Patiencewith the process That is why in marketing I start with the business, not the tool. Stages and media ## From the agency to the stage and classroom. PPCCast, SEO Clinic, 4YFN, Twitch, classrooms. Judgment sharpens when you have to explain it in public. Today the weight sits with the agency; the stage, when it adds something. - ### PPC Fest Sponsorship of PPC Fest, focused on paid advertising. - ### 4YFN · Mobile World Congress SEO and SEM workshop with KSchool at 4YFN · Mobile World Congress. - ### Barcelona Digital Talent Twitch interview about SEO and my career in digital marketing. - ### Borsadiner Talk “Especular de forma fácil y consistente” at Borsadiner 2011, at the Bolsa.com stand. - ### PPCCast Interview exploring PPC agencies from the inside. - ### Semrush Collaborations and conversations in the SEO/SEM industry. - ### SEO Clinic Talk on SEO and search positioning. - ### Barcelona Trading Point Cofounder and CCO of an event by traders, for traders: more than 90 talks, 1,000 attendees and 60 sponsors. - ### KSCHOOL Lecturer for 6 years on the Máster SEO-SEM Profesional. - ### UB Lecturer on the postgraduate programme in Pharmaceutical Marketing at the Universitat de Barcelona. - ### UAB Masterclass on the Master’s in Digital Creativity at the Universitat Autònoma de Barcelona. - ### TEAMLABS Masterclass on analytics on the LEINN degree programme. Analysis · Judgment · Result ✦ Analysis · Judgment · Result ✦ Analysis · Judgment · Result ✦ Analysis · Judgment · Result ✦ Analysis · Judgment · Result ✦ Analysis · Judgment · Result ✦ Analysis · Judgment · Result ✦ Analysis · Judgment · Result ✦ 08 · Now ## The next chapter can be yours. Marketing leadership, a serious second opinion on SEO and SEM, or a full project with [SANTACONCHA](https://santaconcha.com/). No endless forms. [Write to me→](/en/contacto/)