One objective. One team. One direction. # Digital marketing leadership in Barcelona Complete plans, not one-off executions. Priorities, budget and a narrative that connects acquisition with sales. Diagnosis · Channel strategy · Budget · Roadmap · Content · Inbound · Automation · KPIs Brands from across my career. Across different teams, projects and career stages. Including before SANTACONCHA. Codorníu · Nestlé · Ferrer · Sanofi · Mateco · Sportium · Synlab · Holmes Place · Optimus · Sotheby's · Mary Kay · Windoor · Balvi · Comics Barcelona · Training Park · Chromessence · Copytop · Nautilus · Barberan · Aelca · Fincas Forcadell · La Vostra Llar · Next Destinium · Cushman & Wakefield · Nuñez i Navarro · Masvoz · Aventura Nautica · Wolf Barcelona · Neynor · Pierre et Vacances · Instituto Marqués · Alma Medical Imaging · Grupo Constant · Deletedoc · Giconmes · Ilsotec · MGS · Fidia Pharma · Processus · ISEP · Shargo · Canaletas · Xarxa Homes · Triviere Partners · Novasonix · Barcelonesa · Subastanomics · IMO Grupo Miranza · Nexus Energia · Venca · Mudinmar · FunPlus · Native Commerce · Mudanzas Arboleda · Alemobil · Clinivet · ESDI · HiSpeedSim · Grupo Guzman · Logistica ILS · MaikaiPets · Maldonado · Maqel · Masvoltios · Sateliot · Styx Motor Approach ## Clear direction. Less noise. As Marketing Director at SANTACONCHA, I connect business objectives with channels, budget and people. Design, development, acquisition and conversion work towards a shared direction, rather than as isolated assignments. ### A plan that can be executed. The starting point is a diagnosis: data, competitors, technology, channels and real capabilities. The proposal becomes a roadmap with initiatives, owners, budget and expected outcomes. It can also be a second opinion without execution having to stay with the agency. ### Direction throughout the journey. Strategy holds up when it reaches the calendar. Team coordination, indicator tracking and decisions about what to prioritise, maintain or correct. Content, social media, email, automation and 360° campaigns come in when they serve the objective. From judgement to practical work - Business objective - Shared priorities - Coordinated execution Results ## Results with a project and context. Projects coordinating strategy, acquisition, content and execution. Figures reflect the combined work. Ecommerce · SEO · Google and Meta Ads ×17 ### Comics Barcelona Annual revenue since the project began, combining ecommerce, SEO and campaigns Project result Strategy · Brand · Execution 360° ### Alma Medical Website, content, social media, SEO/SEM and trade fairs under one direction Project result Acquisition · Content · Email B2B ### Processus Website, SEO, campaigns and lead nurturing designed around the demo Project result [All cases at SANTACONCHA](https://santaconcha.com/) What I cover ## Services and deliverables. ### Diagnosis and strategy - Consulting and situation diagnosis - Market, competitor, channel and team analysis - Channel strategy and priorities - Twelve-month roadmap and quarterly budget ### Content, brand and relationships - Social media strategy and community management - Content and copywriting - Inbound and email marketing - WhatsApp Business and integrations ### Activation and coordination - Coordination of design, development and marketing - Automation and AI applied to marketing processes - Digital information-product launches - Branding, offline activities and 360° campaigns ### Monitoring and decisions - Initiatives with owners and expected outcomes - KPIs and executive dashboards - Monitoring and priority reviews - Execution with the SANTACONCHA team when the project requires it Method ## How I work. Understand what is needed, decide how to get there and take care of every step of execution. - ### Analyse I analyse the need, the starting point and the available data to understand what needs to be solved. - ### Propose I propose an action plan to reach the desired objective, with priorities, resources and a clear way to measure progress. - ### Execute I execute with care, monitoring the rollout and its evolution so we can adjust what is needed without losing sight of the objective. Frequently asked questions ## Before you write. Is it consulting or an agency? It can be leadership/consulting or delivery with a team. What matters is not mixing roles without saying so. Do you only work in Barcelona? Office in Granollers/Barcelona and presence in Miami. Projects in Spain and international markets. Also ## Other marketing services. [SEO ### SEO consultant in Barcelona Positioning that attracts people who can buy. Not vanity rankings: architecture, performance and content with commercial intent.View page](/en/services/seo-barcelona/)[PPC / Ads ### Google Ads and Meta Ads specialist in Barcelona Google Ads and Social Ads with structure, creative work and measurement through to the sale. Every channel has a role; every investment needs an objective.View page](/en/services/google-ads-meta-ads/)[Analytics & CRO ### Web analytics and CRO in Barcelona From loose data to a decision. No decorative dashboards: clean tracking, clear funnels and tests that change the result.View page](/en/services/analitica-cro/) ## Does this match what you have on the table? [Start a conversation→](/en/contacto/)[All areas→](/en/services/)