Capture demand and create opportunities # Google Ads and Meta Ads specialist in Barcelona Google Ads and Social Ads with structure, creative work and measurement through to the sale. Every channel has a role; every investment needs an objective. Search · Shopping · Performance Max · YouTube · Display · Demand Gen · Meta Ads · TikTok Ads · LinkedIn Ads · Apple Ads · ChatGPT Ads Brands from across my career. Across different teams, projects and career stages. Including before SANTACONCHA. Codorníu · Nestlé · Ferrer · Sanofi · Mateco · Sportium · Synlab · Holmes Place · Optimus · Sotheby's · Mary Kay · Windoor · Balvi · Comics Barcelona · Training Park · Chromessence · Copytop · Nautilus · Barberan · Aelca · Fincas Forcadell · La Vostra Llar · Next Destinium · Cushman & Wakefield · Nuñez i Navarro · Masvoz · Aventura Nautica · Wolf Barcelona · Neynor · Pierre et Vacances · Instituto Marqués · Alma Medical Imaging · Grupo Constant · Deletedoc · Giconmes · Ilsotec · MGS · Fidia Pharma · Processus · ISEP · Shargo · Canaletas · Xarxa Homes · Triviere Partners · Novasonix · Barcelonesa · Subastanomics · IMO Grupo Miranza · Nexus Energia · Venca · Mudinmar · FunPlus · Native Commerce · Mudanzas Arboleda · Alemobil · Clinivet · ESDI · HiSpeedSim · Grupo Guzman · Logistica ILS · MaikaiPets · Maldonado · Maqel · Masvoltios · Sateliot · Styx Motor Approach ## Investment needs direction. At SANTACONCHA we connect intent, creative work and measurement. Google Ads is not just Search or Performance Max: we also work with Shopping, YouTube, Display and Demand Gen, with a defined role for every campaign. ### The account before the bid. Before changing bids, I review the account, conversions, audiences and landing page. Then come objective-led structures, monitored search terms, carefully maintained feeds and creative tests. Automation with data and control, not on autopilot. ### The channel serves the objective. Meta, TikTok, LinkedIn, Pinterest, Reddit and X need their own messages and formats. We also work with Microsoft Advertising, Amazon Ads, Apple Ads, Spotify and programmatic. ChatGPT Ads is an option when it fits the objective and access is available in the market. We can work across any platform and campaign type: the business comes first, not a fixed catalogue. From judgement to practical work - Intent and audiences - Message and landing - Measurement and improvement Results ## Results with a project and context. Paid acquisition with budget, conversions and timeframe in context. Campaigns · Budget +45% ### Optimus Clicks with 9% less budget Project result Paid · First year +40% ### Codorníu Paid traffic and ROI after the first year Project result Google Ads · Website · Analytics −78% ### Deletedoc Cost per conversion in three months Project result [All cases at SANTACONCHA](https://santaconcha.com/) What I cover ## Services and deliverables. ### Google Ads, campaign by campaign - Search: structure by intent, brand, generic and competitor terms - Shopping: Merchant Center, feeds and catalogue - Performance Max: assets, signals and exclusions - YouTube: video, audiences and objectives - Display: placements, targeting and exclusions - Demand Gen: visual discovery campaigns - Google Ad Grants: applications and management for nonprofits ### Social Ads and creative work - Meta Ads: Facebook, Instagram and remarketing - TikTok Ads and LinkedIn Ads - Pinterest Ads, Reddit Ads and X / Twitter Ads - Static, video and UGC creative with ongoing testing - First-party, lookalike and interest audiences - Conversions API and events connected to sales ### Further channels, when they fit - Microsoft Advertising / Bing Ads, focused on search - Amazon Ads and margin control - Apple Ads: app discovery campaigns and activation of available placements - Spotify Ads: audio and format-specific campaigns - Programmatic: premium display and video, DOOH and CTV - ChatGPT Ads: strategy, creative, measurement and activation subject to market access and availability ### Control and learning - Account audits and structure - Conversions, tracking, landing pages and CRM - Remarketing and frequency control - CPA, ROAS and lead-quality monitoring - Reports with decisions and next actions Acquisition, remarketing, branding, ecommerce, lead generation, apps, video and audio: any platform or campaign type that fits the objective, subject to its requirements and availability. Method ## How I work. Understand what is needed, decide how to get there and take care of every step of execution. - ### Analyse I analyse the need, the starting point and the available data to understand what needs to be solved. - ### Propose I propose an action plan to reach the desired objective, with priorities, resources and a clear way to measure progress. - ### Execute I execute with care, monitoring the rollout and its evolution so we can adjust what is needed without losing sight of the objective. Frequently asked questions ## Before you write. Which Google Ads campaigns do you work with? Search, Shopping, Performance Max, YouTube, Display and Demand Gen. Also Google Ad Grants for nonprofits. The mix depends on objectives, catalogue, data and creative resources, rather than activating every format at once. Do you also work with other platforms? Yes. We work with Google Ads, Meta Ads, TikTok, LinkedIn, Pinterest, Reddit, X, Microsoft Advertising, Amazon Ads, Apple Ads, Spotify, ChatGPT Ads and programmatic. We can work across any platform or campaign type that fits the business, objective and budget, subject to its access requirements and availability. The goal is not to be everywhere, but to choose and execute well. Who owns the advertising account? The client. SANTACONCHA works with manager access: the account, history, audiences and learnings remain yours. Also ## Other marketing services. [SEO ### SEO consultant in Barcelona Positioning that attracts people who can buy. Not vanity rankings: architecture, performance and content with commercial intent.View page](/en/services/seo-barcelona/)[Analytics & CRO ### Web analytics and CRO in Barcelona From loose data to a decision. No decorative dashboards: clean tracking, clear funnels and tests that change the result.View page](/en/services/analitica-cro/)[Leadership ### Digital marketing leadership in Barcelona Complete plans, not one-off executions. Priorities, budget and a narrative that connects acquisition with sales.View page](/en/services/direccion-de-marketing/) ## Does this match what you have on the table? [Start a conversation→](/en/contacto/)[All areas→](/en/services/)