Strategy, acquisition and data # Capabilities with measurable impact. Digital marketing is only worth it if it moves the business. These are the areas I go deep on, and where SANTACONCHA adds design and development when the project asks for it. Brands from across my career. Across different teams, projects and career stages. Including before SANTACONCHA. Codorníu · Nestlé · Ferrer · Sanofi · Mateco · Sportium · Synlab · Holmes Place · Optimus · Sotheby's · Mary Kay · Windoor · Balvi · Comics Barcelona · Training Park · Chromessence · Copytop · Nautilus · Barberan · Aelca · Fincas Forcadell · La Vostra Llar · Next Destinium · Cushman & Wakefield · Nuñez i Navarro · Masvoz · Aventura Nautica · Wolf Barcelona · Neynor · Pierre et Vacances · Instituto Marqués · Alma Medical Imaging · Grupo Constant · Deletedoc · Giconmes · Ilsotec · MGS · Fidia Pharma · Processus · ISEP · Shargo · Canaletas · Xarxa Homes · Triviere Partners · Novasonix · Barcelonesa · Subastanomics · IMO Grupo Miranza · Nexus Energia · Venca · Mudinmar · FunPlus · Native Commerce · Mudanzas Arboleda · Alemobil · Clinivet · ESDI · HiSpeedSim · Grupo Guzman · Logistica ILS · MaikaiPets · Maldonado · Maqel · Masvoltios · Sateliot · Styx Motor ## Technical, local and international SEO - Technical and content SEO audits: crawling, indexing and log analysis - Architecture, search intent, content and internal linking - Local and multi-location SEO, ecommerce and international SEO with hreflang - SEO migrations: URL inventories, redirects, traffic and conversion monitoring - Link building, digital PR, reputation and brand authority - GEO for AI assistants, Amazon SEO and ASO for the App Store and Google Play - WPO, Core Web Vitals, structured data and business reporting [SEO consultant in Barcelona→](/en/services/seo-barcelona/) ## Paid advertising (PPC / SEM) - Google Ads: Search, Shopping, Performance Max, YouTube, Display and Demand Gen - Meta, TikTok, LinkedIn, Pinterest, Reddit and X - Microsoft Advertising, Amazon, Spotify and programmatic - Apple Ads, ChatGPT Ads and any platform or campaign type that fits, subject to access and availability - Google Ad Grants and remarketing - Creative work, measurement and CPA, ROAS and lead-quality control - Account audits, audiences, product feeds and connection with landing pages and CRM [Google Ads and Meta Ads→](/en/services/google-ads-meta-ads/) ## Analytics, CRO and measurement - Data audits, measurement plans, GA4 and Google Tag Manager - Events, conversions and attribution without duplication - Server-side tagging, Consent Mode v2 and consent configuration - Data Studio, Google Search Console and reconciliation with CRM and ecommerce data - Microsoft Clarity, funnels, heatmaps, session recordings and user testing - Experimentation with Convert: A/B and multivariate tests with sufficient samples - CRO, design and development of landing pages, forms, product pages and checkouts [Analytics and CRO→](/en/services/analitica-cro/) ## Marketing strategy and leadership - Diagnosis of the business, market, competition, channels and team capabilities - Digital plans, roadmaps, priorities and budgets by channel - Coordination of design, development and marketing with owners and objectives - Brand, content, social media, inbound and email marketing - Automation, applied AI, integrations and digital product launches - Trade shows, 360° campaigns and offline actions when the project calls for them - KPIs, leadership reporting and monitoring of execution and priorities [Marketing leadership→](/en/services/direccion-de-marketing/) Context ## Brands, sectors and different scales. Brands I have worked with, directly or indirectly: Codorníu, Nestlé, Ferrer, Sanofi, Mateco, Sportium, Synlab, Optimus, Holmes Place, Sotheby's, Mary Kay, Comics Barcelona, Windoor, Balvi, Chromessence and Training Park, among others. [Pitch a project→](/en/contacto/)[See cases at SANTACONCHA→](https://santaconcha.com/)