The knowledge and skills I have today did not start in a Master’s. That catapulted them — but it began by selling, building and running real projects. The path is made by walking.
Digital track
2010 — 2013
Finance and economics blog: Top 10 “Best business blog” at Premios Bitácoras 2011, 42nd in the Coguan ranking and 78th in ebuzzing/wikio Spain. A talk at Borsadiner, a community on bolsa.com… and the push that took me into digital marketing.
2013 — 2015
An ecommerce reviews startup: I was part of the founding team. Everything that was not code: product, content, acquisition, trade shows, partnerships, legal and internationalization. Clients such as Movistar, Promofarma or Electrocosto.
2016 — 2017
A real-estate agency. SEO audits, landing-page WPO, PPC on Google and Facebook/Instagram, and an attribution system with automated reporting. Developers such as Núñez y Navarro, Aelca or Forcadell, and projects like BADI.
2017 — 2024
SEO for CMS module on KSchool’s SEO-SEM Master’s (WordPress, PrestaShop, Magento). Classes at UAB, the UB pharmaceutical marketing postgraduate, and analytics on TeamLabs’ LEINN degree. Teaching forces you to make daily work explicit.
2017 — 2020
I came in on SEO, WPO, SEM and analytics. I left as partner and CMO: strategy for clients (NGOs, leisure, ecommerce, industry, telco) and for the agency itself. That is where Julián and I set off to build SANTACONCHA, still sistered with them.
2019 — today
I cofounded the agency with Julián. I run marketing: acquisition, SEO/GEO, campaigns and the conversation with the client. The team covers design and development. We are the A-TEAM. No helicopter. Coffee, a plan, and the habit of making it land.
2023 — today
A looser way to tell what we already know how to do: acquisition, communication and performance for projects that want less of a straitjacket. Same standard, different tone. Even REME, the chat mascot, is part of the game.
2025 — today
Pep Torres has spent decades proving that extraordinary results are method, not magic. As partner and CMO I help that method reach more people: product, acquisition and the Academy’s digital layer.
The stock-market world
I have invested in the stock market since around 2000. That stage is not nostalgia: it is the judgment with which I look at risk, signal and patience in any campaign.
Blog · economics and finance
Top 10 «Best business blog» at Premios Bitácoras 2011, 42nd in the Coguan ranking of economics/finance blogs and 78th in ebuzzing/wikio Spain. The blog that pushed me into digital marketing.
Community · selected as guru
Active profile with thousands of followers (more than 1.800 already in 2011; close to 4.600 in 2015). Daily conversation with traders and investors, not just standalone articles.
Speaker · Bolsa.com stand
Talk «Especular de forma fácil y consistente» at the money, stock market and investment fair (Palacio de Congresos de Cataluña). A real stage in front of the industry.
Cofounder · CCO
Trader event for traders: +90 conferences, +1.000 attendees and +60 sponsors. A meeting point still alive online.
Visit siteTechnical analysis
I wrote technical analysis for the outlet. Translating the chart into a clear thesis — the same muscle I use today to prioritize campaigns.
Forum · ~2002–2006
Active forum member under the nick moneycall. A few years of daily conversation about markets before «personal brand» existed.
Before digital marketing
Sales, family business, finance and events before entering the digital world. They are not decoration: they are the foundation of how I think about acquisition, margin and people.
Natuzzi, Grassoler, Divatto
MediaMarkt, LG, Garmin
Cold-calling
You learn to hear real objections.
What I brought into marketing
That is why in marketing I start with the business, not the tool.
Stages and media
PPCCast, SEO Clinic, 4YFN, Twitch, classrooms. Judgment sharpens when you have to explain it in public. Today the weight sits with the agency; the stage, when it adds something.
Sponsorship of PPC Fest, focused on paid advertising.
SEO and SEM workshop with KSchool at 4YFN · Mobile World Congress.
Twitch interview about SEO and my career in digital marketing.
Talk “Especular de forma fácil y consistente” at Borsadiner 2011, at the Bolsa.com stand.
Interview exploring PPC agencies from the inside.
Collaborations and conversations in the SEO/SEM industry.
Talk on SEO and search positioning.
Cofounder and CCO of an event by traders, for traders: more than 90 talks, 1,000 attendees and 60 sponsors.
Lecturer for 6 years on the Máster SEO-SEM Profesional.
Lecturer on the postgraduate programme in Pharmaceutical Marketing at the Universitat de Barcelona.
Masterclass on the Master’s in Digital Creativity at the Universitat Autònoma de Barcelona.
Masterclass on analytics on the LEINN degree programme.
08 · Now
Marketing leadership, a serious second opinion on SEO and SEM, or a full project with SANTACONCHA. No endless forms.
