Strategy, acquisition and data

Capabilities with measurable impact.

Digital marketing is only worth it if it moves the business. These are the areas I go deep on, and where SANTACONCHA adds design and development when the project asks for it.

Explore my services

CodorníuNestléFerrerSanofiMatecoSportiumSynlabHolmes PlaceOptimusSotheby'sMary KayWindoorBalviComics BarcelonaTraining ParkChromessenceCopytopNautilusBarberanAelcaFincas ForcadellLa Vostra LlarNext DestiniumCushman & WakefieldNuñez i NavarroMasvozAventura NauticaWolf BarcelonaNeynorPierre et VacancesInstituto MarquésAlma Medical ImagingGrupo ConstantDeletedocGiconmesIlsotecMGSFidia PharmaProcessusISEPShargoCanaletasXarxa HomesTriviere PartnersNovasonixBarcelonesaSubastanomicsIMO Grupo MiranzaNexus EnergiaVencaMudinmarFunPlusNative CommerceMudanzas ArboledaAlemobilClinivetESDIHiSpeedSimGrupo GuzmanLogistica ILSMaikaiPetsMaldonadoMaqelMasvoltiosSateliotStyx Motor

Technical, local and international SEO

Technical and content SEO audits: crawling, indexing and log analysis
Architecture, search intent, content and internal linking
Local and multi-location SEO, ecommerce and international SEO with hreflang
SEO migrations: URL inventories, redirects, traffic and conversion monitoring
Link building, digital PR, reputation and brand authority
GEO for AI assistants, Amazon SEO and ASO for the App Store and Google Play
WPO, Core Web Vitals, structured data and business reporting

SEO consultant in Barcelona

Paid advertising (PPC / SEM)

Google Ads: Search, Shopping, Performance Max, YouTube, Display and Demand Gen
Meta, TikTok, LinkedIn, Pinterest, Reddit and X
Microsoft Advertising, Amazon, Spotify and programmatic
Apple Ads, ChatGPT Ads and any platform or campaign type that fits, subject to access and availability
Google Ad Grants and remarketing
Creative work, measurement and CPA, ROAS and lead-quality control
Account audits, audiences, product feeds and connection with landing pages and CRM

Google Ads and Meta Ads

Analytics, CRO and measurement

Data audits, measurement plans, GA4 and Google Tag Manager
Events, conversions and attribution without duplication
Server-side tagging, Consent Mode v2 and consent configuration
Data Studio, Google Search Console and reconciliation with CRM and ecommerce data
Microsoft Clarity, funnels, heatmaps, session recordings and user testing
Experimentation with Convert: A/B and multivariate tests with sufficient samples
CRO, design and development of landing pages, forms, product pages and checkouts

Analytics and CRO

Marketing strategy and leadership

Diagnosis of the business, market, competition, channels and team capabilities
Digital plans, roadmaps, priorities and budgets by channel
Coordination of design, development and marketing with owners and objectives
Brand, content, social media, inbound and email marketing
Automation, applied AI, integrations and digital product launches
Trade shows, 360° campaigns and offline actions when the project calls for them
KPIs, leadership reporting and monitoring of execution and priorities

Marketing leadership

Context

Brands, sectors and different scales.

Brands I have worked with, directly or indirectly: Codorníu, Nestlé, Ferrer, Sanofi, Mateco, Sportium, Synlab, Optimus, Holmes Place, Sotheby's, Mary Kay, Comics Barcelona, Windoor, Balvi, Chromessence and Training Park, among others.

Pitch a project See cases at SANTACONCHA

Javier Concha López, digital marketing director