Capture demand and create opportunities

Google Ads and Meta Ads specialist in Barcelona

Google Ads and Social Ads with structure, creative work and measurement through to the sale. Every channel has a role; every investment needs an objective.

SearchShoppingPerformance MaxYouTubeDisplayDemand GenMeta AdsTikTok AdsLinkedIn AdsApple AdsChatGPT Ads

Let’s talk about the project See all services

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Approach

Investment needs direction.

At SANTACONCHA we connect intent, creative work and measurement. Google Ads is not just Search or Performance Max: we also work with Shopping, YouTube, Display and Demand Gen, with a defined role for every campaign.

The account before the bid.

Before changing bids, I review the account, conversions, audiences and landing page. Then come objective-led structures, monitored search terms, carefully maintained feeds and creative tests. Automation with data and control, not on autopilot.

The channel serves the objective.

Meta, TikTok, LinkedIn, Pinterest, Reddit and X need their own messages and formats. We also work with Microsoft Advertising, Amazon Ads, Apple Ads, Spotify and programmatic. ChatGPT Ads is an option when it fits the objective and access is available in the market. We can work across any platform and campaign type: the business comes first, not a fixed catalogue.

From judgement to practical work

Intent and audiences
Message and landing
Measurement and improvement

Results

Results with a project and context.

Paid acquisition with budget, conversions and timeframe in context.

Campaigns · Budget

+45%

Optimus

Clicks with 9% less budget

Project result

Paid · First year

+40%

Codorníu

Paid traffic and ROI after the first year

Project result

Google Ads · Website · Analytics

−78%

Deletedoc

Cost per conversion in three months

Project result

All cases at SANTACONCHA

What I cover

Services and deliverables.

Google Ads, campaign by campaign

Search: structure by intent, brand, generic and competitor terms
Shopping: Merchant Center, feeds and catalogue
Performance Max: assets, signals and exclusions
YouTube: video, audiences and objectives
Display: placements, targeting and exclusions
Demand Gen: visual discovery campaigns
Google Ad Grants: applications and management for nonprofits

Social Ads and creative work

Meta Ads: Facebook, Instagram and remarketing
TikTok Ads and LinkedIn Ads
Pinterest Ads, Reddit Ads and X / Twitter Ads
Static, video and UGC creative with ongoing testing
First-party, lookalike and interest audiences
Conversions API and events connected to sales

Further channels, when they fit

Microsoft Advertising / Bing Ads, focused on search
Amazon Ads and margin control
Apple Ads: app discovery campaigns and activation of available placements
Spotify Ads: audio and format-specific campaigns
Programmatic: premium display and video, DOOH and CTV
ChatGPT Ads: strategy, creative, measurement and activation subject to market access and availability

Control and learning

Account audits and structure
Conversions, tracking, landing pages and CRM
Remarketing and frequency control
CPA, ROAS and lead-quality monitoring
Reports with decisions and next actions

Acquisition, remarketing, branding, ecommerce, lead generation, apps, video and audio: any platform or campaign type that fits the objective, subject to its requirements and availability.

Method

How I work.

Understand what is needed, decide how to get there and take care of every step of execution.

Analyse
I analyse the need, the starting point and the available data to understand what needs to be solved.
Propose
I propose an action plan to reach the desired objective, with priorities, resources and a clear way to measure progress.
Execute
I execute with care, monitoring the rollout and its evolution so we can adjust what is needed without losing sight of the objective.

Frequently asked questions

Before you write.

Which Google Ads campaigns do you work with?

Search, Shopping, Performance Max, YouTube, Display and Demand Gen. Also Google Ad Grants for nonprofits. The mix depends on objectives, catalogue, data and creative resources, rather than activating every format at once.

Do you also work with other platforms?

Yes. We work with Google Ads, Meta Ads, TikTok, LinkedIn, Pinterest, Reddit, X, Microsoft Advertising, Amazon Ads, Apple Ads, Spotify, ChatGPT Ads and programmatic. We can work across any platform or campaign type that fits the business, objective and budget, subject to its access requirements and availability. The goal is not to be everywhere, but to choose and execute well.

Who owns the advertising account?

The client. SANTACONCHA works with manager access: the account, history, audiences and learnings remain yours.

Also