Javier Concha

One objective. One team. One direction.

Digital marketing leadership in Barcelona

Complete plans, not one-off executions. Priorities, budget and a narrative that connects acquisition with sales.

DiagnosisChannel strategyBudgetRoadmapContentInboundAutomationKPIs
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CodorníuNestléFerrerSanofiMatecoSportiumSynlabHolmes PlaceOptimusSotheby'sMary KayWindoorBalviComics BarcelonaTraining ParkChromessenceCopytopNautilusBarberanAelcaFincas ForcadellLa Vostra LlarNext DestiniumCushman & WakefieldNuñez i NavarroMasvozAventura NauticaWolf BarcelonaNeynorPierre et VacancesInstituto MarquésAlma Medical ImagingGrupo ConstantDeletedocGiconmesIlsotecMGSFidia PharmaProcessusISEPShargoCanaletasXarxa HomesTriviere PartnersNovasonixBarcelonesaSubastanomicsIMO Grupo MiranzaNexus EnergiaVencaMudinmarFunPlusNative CommerceMudanzas ArboledaAlemobilClinivetESDIHiSpeedSimGrupo GuzmanLogistica ILSMaikaiPetsMaldonadoMaqelMasvoltiosSateliotStyx Motor

Approach

Clear direction. Less noise.

As Marketing Director at SANTACONCHA, I connect business objectives with channels, budget and people. Design, development, acquisition and conversion work towards a shared direction, rather than as isolated assignments.

A plan that can be executed.

The starting point is a diagnosis: data, competitors, technology, channels and real capabilities. The proposal becomes a roadmap with initiatives, owners, budget and expected outcomes. It can also be a second opinion without execution having to stay with the agency.

Direction throughout the journey.

Strategy holds up when it reaches the calendar. Team coordination, indicator tracking and decisions about what to prioritise, maintain or correct. Content, social media, email, automation and 360° campaigns come in when they serve the objective.

From judgement to practical work

  • Business objective
  • Shared priorities
  • Coordinated execution

Results

Results with a project and context.

Projects coordinating strategy, acquisition, content and execution. Figures reflect the combined work.

Ecommerce · SEO · Google and Meta Ads

×17

Comics Barcelona

Annual revenue since the project began, combining ecommerce, SEO and campaigns

Project result

Strategy · Brand · Execution

360°

Alma Medical

Website, content, social media, SEO/SEM and trade fairs under one direction

Project result

Acquisition · Content · Email

B2B

Processus

Website, SEO, campaigns and lead nurturing designed around the demo

Project result
All cases at SANTACONCHA

What I cover

Services and deliverables.

Diagnosis and strategy

  • Consulting and situation diagnosis
  • Market, competitor, channel and team analysis
  • Channel strategy and priorities
  • Twelve-month roadmap and quarterly budget

Content, brand and relationships

  • Social media strategy and community management
  • Content and copywriting
  • Inbound and email marketing
  • WhatsApp Business and integrations

Activation and coordination

  • Coordination of design, development and marketing
  • Automation and AI applied to marketing processes
  • Digital information-product launches
  • Branding, offline activities and 360° campaigns

Monitoring and decisions

  • Initiatives with owners and expected outcomes
  • KPIs and executive dashboards
  • Monitoring and priority reviews
  • Execution with the SANTACONCHA team when the project requires it

Method

How I work.

Understand what is needed, decide how to get there and take care of every step of execution.

  1. Analyse

    I analyse the need, the starting point and the available data to understand what needs to be solved.

  2. Propose

    I propose an action plan to reach the desired objective, with priorities, resources and a clear way to measure progress.

  3. Execute

    I execute with care, monitoring the rollout and its evolution so we can adjust what is needed without losing sight of the objective.

Frequently asked questions

Before you write.

Is it consulting or an agency?

It can be leadership/consulting or delivery with a team. What matters is not mixing roles without saying so.

Do you only work in Barcelona?

Office in Granollers/Barcelona and presence in Miami. Projects in Spain and international markets.

Also

Other marketing services.

SEO

SEO consultant in Barcelona

Positioning that attracts people who can buy. Not vanity rankings: architecture, performance and content with commercial intent.

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PPC / Ads

Google Ads and Meta Ads specialist in Barcelona

Google Ads and Social Ads with structure, creative work and measurement through to the sale. Every channel has a role; every investment needs an objective.

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Analytics & CRO

Web analytics and CRO in Barcelona

From loose data to a decision. No decorative dashboards: clean tracking, clear funnels and tests that change the result.

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Does this match what you have on the table?

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Javier Concha López, digital marketing director