Positioning that attracts people who can buy. Not vanity rankings: architecture, performance and content with commercial intent.
Approach
At SANTACONCHA, SEO starts with a business question: which searches can bring real opportunities? Adding visits is not enough; we need to understand their intent and prepare the website to convert them.
Technical foundations, architecture, content and authority, in that order. Crawling and indexing, one intent per page, useful content and relevant links. With design and development on the same team, findings can become implemented work.
The scope goes beyond a Google search. It includes local, ecommerce and international SEO, migrations, GEO for AI assistants, Amazon SEO and ASO. Reporting helps decide what we do next, rather than accumulate charts.
From judgement to practical work
Results
Organic search, content and migrations: projects tied to SEO work.
SEO · Contents
×4Organic traffic without advertising investment
Project resultSEO · Four years
×7Cumulative organic traffic over four years
Project resultSEO · Migration
+30%SEO traffic after restructuring and migrating two domains
Project resultWhat I cover
Method
Understand what is needed, decide how to get there and take care of every step of execution.
I analyse the need, the starting point and the available data to understand what needs to be solved.
I propose an action plan to reach the desired objective, with priorities, resources and a clear way to measure progress.
I execute with care, monitoring the rollout and its evolution so we can adjust what is needed without losing sight of the objective.
Frequently asked questions
I lead marketing at SANTACONCHA. I can step in myself on leadership/audit, or bring in content, development and ads when the project needs it.
Yes. Local SEO, multi-location and expansion into other markets when the operation can support it.
Yes. The scope includes ecommerce categories and product pages, architecture and content for each market, and SEO migrations. Search intent and the technical starting point are reviewed first; changes are then prioritised and their implementation monitored.
Also
PPC / Ads
Google Ads and Social Ads with structure, creative work and measurement through to the sale. Every channel has a role; every investment needs an objective.
View pageAnalytics & CRO
From loose data to a decision. No decorative dashboards: clean tracking, clear funnels and tests that change the result.
View pageLeadership
Complete plans, not one-off executions. Priorities, budget and a narrative that connects acquisition with sales.
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